Remanufacturer and supplier matching Starter Motor and Alternator applications on TecDoc and MAM Autocat programs.

Autoelectro has announced a significant investment in its data on web-driven catalogue platforms, as the Rotating Electrics specialist continues its ongoing quest to improve range and availability.

During a cycle of between six to eight weeks, the company is matching Starter Motor and Alternator applications on TecDoc and MAM Autocat programs, to ensure distributors receive up-to-date application details and, therefore, the ability to supply the independent workshop market – rather than force technicians to visit the main dealer.

Sales Manager for UK and Ireland, Nick Hood, said: “We don’t just focus on the technical aspects of the unit; we place emphasis on accuracy of the application details.

“As a company that is usually first-to-market, the pressure is on to get it right, first time.

“We only catalogue a part number when it is available from stock, not whilst it is in the development process, so if a customer can see a part on TecDoc, MAM Autocat or the Autoelectro website, they can purchase it from stock for next day AM carriage-free delivery.”

The opening months’ trade, thanks to the plummeting temperatures, were predictably strong; however, levels have remained similar during the first half of the year.

Nick believes Autoelectro’s numbers and approach is winning customers over: “When customers greet me with the line ‘I always see Autoelectro on TecDoc’, it speaks volumes.

“I’ve experienced scenarios where Autoelectro was not the first-choice supplier, but once they’ve appreciated the speed in which we operate and the variety of part numbers we possess, they’ve become repeat customers.

“Starter Motors and Alternators are ‘distress’ purchases; therefore, if a distributor can’t facilitate the request of the workshop, that motor factor is going to be faced with telling the technician that the dealer is their only option – thanks to Autoelectro, that is not the case.”

The original article was published by GarageWire and can be found here: Autoelectro Supports Motor Factors With Regular and Accurate Data Updates